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Brandon Wick

Brandon Wick

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Volunteers

Purpose

  • Lead marketing, branding, and communications around the meld

Tasks

  •  Branding - merger of equals/non-acronym name  
    •  Yes/No Decision
    •  Determine new name
    Naming/Branding
    •  New Project Name  
    •  Work with Creative Services to create brand brief and design new branding logo and logo
    •  Create revised branding guidelines document
    •  Pitch Deck
    •  Brandon Wick   to provide detail sub task list
     
    • branding elements
    •  Branding Guidelines Document
  •  Website updates
    •  Acquire new domain/github
    •  Revised Revise .org webpage  Revised content on LFN.org accordingly
    •  Build new website
  •  Positioning & Messaging
    •  Pitch Deck
    •  Announcement Blurb for ONES 
    •  Mission Statement + Messaging Doc (elevator pitch)  
    •  Messaging Doc value prop document
    •  Positioning statement for press
    •  Talking Points fo community: Building momentum, member quotes, etc. 
    • (Charter Version)  
    •  Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
  •  Communications Plan – Public Launch 
    •  Initial Basic Statement at ONES  
    •  Press release
    •  FAQ
    •  Member Quotes
    •  Social Plan
    •  Blogs/webinars
    •  Mini-conference?
    •  Press/Analyst outreach and briefings
    •  Early 2021 public launch target?Public Launch