Marketing Home
- Jim Baker
- Brandon Wick
- Heather Kirksey
"Darmok and Jalad at Tanagra"
This Star Trek episode focuses on the importance of communication and shared narrative. That's what our job as marketeers is for this merger and for the long-term organization.
Purpose
Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch
Join the mailing list!
https://lists.opnfv.org/g/meldmarket
Volunteers:
@Scot Steele (AT&T)
@Beth Cohen (VZ)
@Bob Monkman (Deactivated) (Intel)
@Heather Kirksey (LF)
@Brandon Wick (LF)
@Jill Lovato (LF)
@Jim Baker (LF)
@Nick Chase (Miratis)
@Jonne Soininen (Nokia)
@William DIEGO (Orange) (Orange)
@Zhiqiang Yu (China Mobile)
Obaid Qazi (obaid.qazi@atsgen.com) (ATS)
Bryan Madden (bryan.madden@intel.com) Intel
Meeting Schedule
Weekly on Thursdays, 9:00 AM PT
Marketing Timeline
Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
Week of 9/21: Naming Options Review
Week of 9/21: Start Drafting Mission Statement (Charter Version)
Week of 9/28: Announce Merger at ONES
10/1 - 10/18: Brandon Vacation
Week of 10/5: Finalize Name
Week of 10/19: Initiate Branding Platform with CS Team
Week of 10/26: Finalize Mission & Scope for Charter
Week of 10/26: Initiate Messaging Matrix Draft
Week of 10/26: Initiate website scoping
Week of 11/09: Review Brand / Logo Options
Week of 11/23: Finalize Logos/Branding
Week of 11/02 - 01/19 Build website + Collateral + Comms Plan
Jan 27, 2021 Announce new project
Major Tasks
Questions?
Please email bwick@linuxfoundation.org & hkirksey@linuxfoundation.org