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Purpose
- Lead marketing, branding, and communications around the CNTT/OPNFV Merger and Launch
Volunteers
Meeting Schedule
- Weekly on Mondays, 10:00 AM PT
- See Meeting Agenda/Minutes here
Marketing Timeline
- Week of 9/14: MWG Kickoff: Naming Attributes / Merger Messaging
- Week of 9/14: High level positioning statement for ONES (why/value/Eco Impact)
- Week of 9/21: Naming Options Review
- Week of 9/21: Start Drafting Mission Statement (Charter Version)
- Week of 9/28: Announce Merger at ONES
- 10/1 - 10/18: Brandon Vacation
- Week of 10/5: Finalize Name
- Week of 10/12: Charter Due
- Week of 10/19: Initiate Messaging Matrix Draft
- Week of 10/26: Review Logos/Branding
- Week of 11/02: Finalize Logos/Branding
- Week of 11/02 - 01/08 Build website + Collateral + Comms Plan
- 1/13/21 - Announce new project
Major Tasks
- Naming/Branding
- New Project Name
- Work with Creative Services to create new logo and branding elements
- Branding Guidelines Document
- Website updates
- Acquire new domain/github
- Revise .org webpage accordingly
- Build new website
- Positioning & Messaging
- Pitch Deck
- Announcement Blurb for ONES
- Mission Statement (Charter Version)
- Messaging Doc (Full Mission Statement, Elevator Pitch, Brand Pillars, Supporting Points, Brand Promise)
- Communications Plan – Public Launch
- Initial Basic Statement at ONES
- Press release
- FAQ
- Member Quotes
- Social Plan
- Blogs/webinars
- Mini-conference
- Press/Analyst outreach and briefings
- Early 2021 Public Launch
