CNTT Baldy Release Plan

Owned by Nick Chase
Last updated: May 14, 2020
3 min read



Goals and objectives:
The purpose of this marketing plan is to accomplsh the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies.







Field marketing & campaign plans final

Planned Date

Original Date











Baldy release

5/21/2020

5/15/2020











Docs ready

5/15/2020













Go/No-Go

5/12/2020













GA

5/15/2020













































Deliverable

Due Date

Next Step

Status

Owner

Notes

Jira

Content Link

Foundational / Core Content







PMM







PR Announcement messaging

4/24/2020



8 Done

Bob

Submitted to Brandon





Project messaging

5/1/2020

Add to wiki

8 Done

Nick







CNTT Datasheet

5/21/2020

Determine raw data

0 Not Started

Nick/Beth







What's New Deck - Announce

5/28/2020

Get raw data from Rabi

1 In Progress

Rabi/Bob

Webinar deck will serve this purpose.





































Media/Analyst Readiness







Mktg







Media/Analyst Presentation (Draft)

5/7/2020



8 Done

Beth







Media/Analyst Presentation (Final - if needed)

5/14/2020



8 Done

Beth

Presented at several events





Media Briefings

5/14/2020



8 Done

Beth/Nick/Bob/Scot

Presented at several events





Analyst Briefings

5/28/2020



8 Done

Beth/Nick/Bob/Scot

Presented at several events





Press Release

CANCELLED



0 Not Started

Nick

Replaced with blog post; will do a PR for the fall release





















Community/DevRel Readiness







N/A







Champions lab script & train-the-trainer

6/4/2020

Meeting to determine content

0 Not Started

Bob/Beth/Scot

Needs to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos)





Regular newsletter

6/11/2020













Meetup in a Box (deck & demo)

6/20/2020

Meeting to determine content

0 Not Started

Rabi/Bob

Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups





Recruit workstream leads to do monthly/event-triggered blogs

6/20/2020







- Can be supported on the LFN blog
- Can also be sent via LFN emails, member cross-promotion listing
- Can be added to quarterly LFN newsletter and individual posts
- MAC asks members to cross-promote





















Email Communications















Outreach letter

5/18/2020

Determine content

0 Not Started

Brandon







Launch Email Blast

5/21/2020



0 Not Started

Brandon























Launch Virtual Event

Due Date



Status









Launch webinar (LFN doing 1 per week)

5/27/2020

Determine content

1 In Progress

Beth/Rabi

Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar



CNTT Technical Webinar Topics





















Content















CNTT Baldy Release Announcement

5/21/2020

Determine content

1 In Progress

Nick







Add'l Blog posts:











Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation





- Challenges of multiple architectures

5/28/2020

Create draft

0 Not Started

Shaun/Nick

Aimed at operators





- Quantifying savings from faster Network Function onboarding

6/4/2020

Create draft

0 Not Started

Shaun/Nick

Aimed at operators and NFVI vendors





- Why we added the Edge workstream (Beth)

6/18/2020

Create draft

0 Not Started

Beth







- Why RA1

6/25/2020

Create draft

0 Not Started

Beth







- Challenges of supporting multiple architectures

6/30/2020

Create draft

0 Not Started

Rabi

Aimed at Network function vendors





- How to run the CNTT certification tests

7/2/2020

Create draft

0 Not Started

Cedric

Aimed at vendors (both)





Benefit video

5/21/2020

Determine content

0 Not Started

Nick/Bob/Scot/Beth

Aimed at operators





Introductory whitepaper

5/21/2020

Review draft

1 In Progress

David Rodewald

Draft expected week of 4/27/20





Brochures & solution briefs (as needed)

6/20/2020

Determine need

0 Not Started

Nick/Bob







Externally placed blogs

6/20/2020

Determine opportunities

0 Not Started

Nick







Additional gated assets? Tech blogs?

7/5/2020

Determine needs and opportunities

0 Not Started

Nick























Demand Generation















Campaigns for gated assets, virtual events

5/21/2020

Determine need

0 Not Started

Brandon







industry influencer -- Evan Kirstal

5/21/2020

Schedule options

0 Not Started

Brandon























Website Journey & Updates

Content Due Date

Next Step

Status



Notes

Jira

Content Link

Create CNTT content page

5/15/2020

Create content

0 Not Started

Nick







Add CNTT to LFN home page

5/21/2020

Waiting for content

1 Content Draft

Brandon