CNTT Baldy Release Plan

Goals and objectives:
The purpose of this marketing plan is to accomplsh the following objectives:
1) Interest companies such as infrastructure vendors, network function vendors, and telecoms in contributing to CNTT, as measured by new companies joining the effort.
2) Interest companies such as infrastructure vendors and network function vendors, in adopting CNTT, as measured by companies attempting and completing the conformance testing process.
3) Interest telecoms in adopting CNTT, as measured by self-reporting of adoption from member companies.

Field marketing & campaign plans final

Planned Date

Original Date

Baldy release

5/21/2020

5/15/2020

Docs ready

5/15/2020

Go/No-Go

5/12/2020

GA

5/15/2020

Deliverable

Due Date

Next Step

Owner

Notes

Jira

Content Link

Foundational / Core Content

PMM

PR Announcement messaging

8 Done

Bob

Submitted to Brandon

Project messaging

Add to wiki

8 Done

Nick

CNTT Datasheet

Determine raw data

0 Not Started

Nick/Beth

What's New Deck - Announce

Get raw data from Rabi

1 In Progress

Rabi/Bob

Webinar deck will serve this purpose.

Media/Analyst Readiness

Mktg

Media/Analyst Presentation (Draft)

8 Done

Beth

Media/Analyst Presentation (Final - if needed)

8 Done

Beth

Presented at several events

Media Briefings

8 Done

Beth/Nick/Bob/Scot

Presented at several events

Analyst Briefings

8 Done

Beth/Nick/Bob/Scot

Presented at several events

Press Release

CANCELLED

0 Not Started

Nick

Replaced with blog post; will do a PR for the fall release

Community/DevRel Readiness

N/A

Champions lab script & train-the-trainer

Meeting to determine content

0 Not Started

Bob/Beth/Scot

Needs to follow the field trials
Bob to contact Trevor Cooper (Mr Pharos)

Regular newsletter

Meetup in a Box (deck & demo)

Meeting to determine content

0 Not Started

Rabi/Bob

Perhaps leverage workstream leads, Scott Steinbreck, Tom Kivlin – OSN meetup groups

Recruit workstream leads to do monthly/event-triggered blogs

- Can be supported on the LFN blog
- Can also be sent via LFN emails, member cross-promotion listing
- Can be added to quarterly LFN newsletter and individual posts
- MAC asks members to cross-promote

Email Communications

Outreach letter

Determine content

0 Not Started

Brandon

Launch Email Blast

0 Not Started

Brandon

Launch Virtual Event

Due Date

Status

Launch webinar (LFN doing 1 per week)

Determine content

1 In Progress

Beth/Rabi

Rabi will coordinate with the technical workstreams to bring monthly topics. Rabi will do the first one as a general overlook just before virtual conference (May 27) Bob will help with initial webinar

CNTT Technical Webinar Topics

Content

CNTT Baldy Release Announcement

Determine content

1 In Progress

Nick

Add'l Blog posts:

Challenges, gaps, working with other communities
We will require a blog to go with webinars, but Nick will help with the translation

- Challenges of multiple architectures

Create draft

0 Not Started

Shaun/Nick

Aimed at operators

- Quantifying savings from faster Network Function onboarding

Create draft

0 Not Started

Shaun/Nick

Aimed at operators and NFVI vendors

- Why we added the Edge workstream (Beth)

Create draft

0 Not Started

Beth

- Why RA1

Create draft

0 Not Started

Beth

- Challenges of supporting multiple architectures

Create draft

0 Not Started

Rabi

Aimed at Network function vendors

- How to run the CNTT certification tests

Create draft

0 Not Started

Cedric

Aimed at vendors (both)

Benefit video

Determine content

0 Not Started

Nick/Bob/Scot/Beth

Aimed at operators

Introductory whitepaper

Review draft

1 In Progress

David Rodewald

Draft expected week of 4/27/20

Brochures & solution briefs (as needed)

Determine need

0 Not Started

Nick/Bob