2022-10-4 MAC Meeting Minutes

In Attendance

Materials

Agenda & Action Items

ONE Summit

• Promotions continue in full swing

  • Keynote press release posted 9/28, email sent 9/29

  • Paid and organic social media campaigns in motion

• D&TF Programming underway

  • Promotional material in progress

• Co-located events:

  • Nephio Developer Summit (Nov. 16, 11am - 5:30 pm)

  • ONE-SONiC Workshop (Nov. 17, 9 am - 5pm)

  • Cloud & Metaverse, sponsored/hosted by Futurewei (Nov. 16, 2:00 - 5:00 pm)

• Registration and sponsorships are trending down

  • ACTION: Please help to promote registration via your personal/professional networks. Social media content is attached.

  • ACTION: Please consider sponsoring the event within your organizations. Prospectus is available here. 

Content & KPIs

• User story publication is moving along - moved that bucket from "red" to "yellow"

  • Recently published:

    • Orange/EMCO 

    • Aarna/TIGO Guatamala (ONAP)

  • Upcoming:

    • PANTHEON/Intel (ODL & FD.io) (blog post)

    • Robust pipeline of user story contenders from ONE CFP submissions & accepted talks. @Jill Lovato& @Pano Xinosto connect with SMEs to push forward. 

  • Developer Content

    • @Pano Xinosworking to leverage June content for Fall D&TF teasers

    • Will generate additional content onsite in Seattle

  • Need to set expectations with the Board on what we can realistically deliver by EOY - e.g., 1-2 more user stories, 1-2 more pieces of Developer content. 

2023 Planning

• Expect 2023 Board goals to be similar to 2022's

• Given we did a big overhaul on the 2022 Marketing plan:

  • Can approach 2023 plan as some fine-tuning, specifically related to content deliverables that make the biggest impact for the leas amount of $

• Budget will be mostly flat to down (e.g., no need for website re-haul)

• Expect ~$150k for content/digital

  • we can determine best use of these funds (e.g., digital advertising, video production, white papers, etc.)

  • Suggest we determine one top-line initiative to prioritize for the year and then map activities to that initiative

Appendix: ONE Summit social media content

Please help promote ONE Summit registration! Feel free to retweet/share updates from @LF_Networking on Twitter and/or from LFN’s LinkedIn page. 

Included below is suggested copy you may cut and paste for use within your personal and professional social media accounts. Graphics included below. 

Suggested social media copy:

Influential thought leaders across open #Networking, #Edge, #IoT ecosystem will keynote #ONESummit, November 15-16, 2022. Find out who they are & register to join the #OSS #5G #edge ecosystem in person!  @LF_Networking https://events.linuxfoundation.org/one-summit-north-america/register/ 

******

70+ Sessions. 

50+ companies.

20+ end users.

16+ countries…

at #ONESummit.

Join global #Edge and #IOT experts to hear insights across Industry 4.0, the future of #5G, #security, #cloudnative, and more. Grab your ticket today: https://events.linuxfoundation.org/one-summit-north-america/register/  @LF_Networking 

*****

See who's on tap to keynote #ONESummit, the ONE industry event focused on #opensource best practices, tech challenges & business opps facing network decision makers & developers from #Access to #Edge to #Cloud -- and register to join the community Nov. 15-16 in Seattle, WA. https://events.linuxfoundation.org/one-summit-north-america/register/ @LF_Networking 

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#ONESummit is the ONE open source event focused on best practices, technical challenges, & business opportunities facing network decision makers across #Access, #Edge, #Cloud. See the robust list of topics & global speakers across #5G, factory floor, agriculture, #government, #SmartHome, #Robotics and more! And then register to attend, Nov. 15-16 in Seattle! https://lfnetworking.org/the-network-evolves-one-summit-presents-collaborative-and-transformative-program-across-networking-edge-iot/ @LF_Networking 

Open

Open