MAC: Digital Marketing KPIs 2021
In 2021, LFN is continuing to focus on a digital marketing strategy. These are the proposed KPIs to measure that effort.
LFN Webinar Series (2021)
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
|---|---|---|---|---|
Anuket Launch Event | 312 | 140 | 49% | 504 |
VPP in your home lab? Yep. Right now. | 106 | 50 | 47% | 954 |
5G Dynamic Network Slicing via Open Source Projects | 253 | 126 | 50% | 1,839 |
NFV Deployments and the Path Ahead: An Operator Perspective | 126 | 40 | 32% | 354 |
ONAP Honolulu Is Here | 229 | 199 | 87% | 1,215 |
How to build secure Terabit Network Services with FD.io technologies | 137 | 41 | 30% | 554 |
Calico/VPP : Kubernetes networking with boosters | 181 | 53 | 29% | 1,307 |
Orange Deploys ONAP in Production | 191 | 112 | 57% | 504 |
Deutsche Telekom Deploys ONAP in O-RAN Town | 205 | 84 | 41% | 391 |
Intelligent Networking and the Thoth Project – Where do we go from here? | 98 | 28 | 29% | 225 |
Totals Year to Date | 1,838 | 873 | 45% | 7,847 |
Benchmarks (per webinar) | 184 | 87.3 | 45% | 785 |
Analysis: LFN Webinars continue to be an effective way to reach the open source networking audience covering a wide variety of LFN-related topics. Future webinars will look to focus on LFN project deployments, e.g. Orange's ONAP Powered Automation Framework. Posting the webinars on YouTube immediately after the event has been a successful at achieved several multitudes more views than the live broadcast.
LFN Technical Events (2021)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
LFN Developer & Testing Forum (February) | 428 | 501* | 117% | 78% |
LFN Developer & Testing Forum (June) | 525 | 446 | 85% | 85% |
Totals Year to Date | 953 | 947 | 101%* | 82% |
Benchmarks (per tech event) | 477 | 474 | 101% | 82% |
Analysis:
TBD
*Some people attended without filling in the registration form.
LFN ONE Events (2021)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
Open Networking & Edge Executive Forum | 1,026 | 1,026 | 100% | 95% |
Open Networking & Edge Summit | 661 | 541 | 82% | 97% |
Totals Year to Date | 1,687 | 1,567 | 91% | 96% |
Benchmarks (ONE events) | 844 | 784 | 91% | 96% |
Analysis:
In the spring we tried a new type of virtual event, the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations at both events in 1H2021 and a growing event satisfaction rating exceeding the 80% goal. ONE Summit numbers in fall were tracking lower. Next year we are proposing a virtual ONEEF in the Spring and physical ONE Summit in the fall.
Web (2021)
LFN Website | Q1 2021 | Q1+Q2 2021 | Q1+Q2+Q3 2021 | 2021 Complete Year |
|---|---|---|---|---|
Users | 9,220 | 8,326 | 5,751 | |
Pageviews | 22,993 | 17,285 | 4,185 | |
Downloads | 908 | 370 | 263 | |
Traffic Sources -Direct -Referral -Search | Q1 2021 Direct: 29% Referral: 24% Search: 40% Social: 3% | Q1 + Q2 2021 Direct: 29% Referral: 19% Search: 38% Social: 8% | Q1 + Q2 + Q3 2021 Direct: 30% Referral: 18% Search: 37% Social: 7% | |
Benchmarks (Users) | 7,766 | |||
Benchmarks (Pageviews) | 14,821 | |||
Benchmarks (Downloads) | 1,451 |
Analysis: Website users and pageviews held fairly steady in Q1 + Q2 but downloads were down due to a reduction in downloadable assets. An active an effective social program grew the percentage of traffic from social sources from 3% to 8% earier this year.
Downloadable Content(2021)*
Top 5 Content Pieces | Downloads |
|---|---|
2020 Year In Review | 452 |
LFN Charter | 409 |
CNTT Whitepaper | 157 |
Bell Case Study | 81 |
5G Cloud Native Solution Brief | 54 |
White Paper: Intelligent Networking, AI and Machine** Learning | -- |
White Paper: NFV Testing and Automation** | -- |
White Paper: Intelligent Networking, AI and Machine Learning | 100 |
ONAP 1-Pager | 55 |
DT 1-Pager | 49 |
Totals: | 1,257 |
Benchmarks: | 157 |
*Note: This only includes downloadable content pieces from the LFN website. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.
**Note: We're possibly getting an error in Google Analytics on these papers. Not included in the stats for now.
Analysis: New downloadable assets are landing in Q4 (EUAG Paper, Case Studies, etc.).
Email (2021)
LFN Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| Sent via old platform / now archived | 3/2: ONEEF Promo Email
3/16: LFN Webinar Promo
3/24: LFN Webinar Follow Up
3/25: LFN Webinar Follow Up
| 4/02: LFN Webinar Follow Up
4/6: Q1 Newsletter
| 5/10: LFN Webinar Promo
| 6/3 LFN Developer & Testing Forum June Promo
6/29 FD.io Webinar Promo
| Q2 Newsletter
| ||||||
LFN Member Update (Roughly Bi-weekly)
| Sent via old platform / now archived | 2/23: LFN Member Update
| 3/23: LFN Member Update
| 4/13: LFN Member Update
4/28: LFN Member Update
| 5/12: LFN Member Update
|