MAC: Digital Marketing KPIs 2024
- Jill Lovato
LFN Webinar Series (2024)
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
|---|---|---|---|---|
Webinars TBD |
LFN Technical Events (2023)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
LFN Developer & Testing Forum (May) | ||||
LFN Developer & Testing Forum (TBD H2) | ||||
ONE Summit NA (April-May) | ||||
Totals Year to Date | ||||
Benchmarks (per tech event) |
Analysis:
TBD
*Some people attended without filling in the registration form.
Web (2024)
LFN Website | Q1 2024 | Q2 2024 | Q3 2024 | Q4 2024 | 2024 Complete Year |
|---|---|---|---|---|---|
Users | |||||
Pageviews | |||||
Downloads | |||||
Traffic Sources | (Jan 1 - March 31 2023) Direct: Referral: Search: Social: Email: Other: | (April 1 -June 30) Direct: Referral: Search: Social: Email: Other: | (June 1 - Sept. 30) Direct: Referral: Search: Social: Email: Other: | (Oct. 1 - Dec 31) Direct: Referral: Search: Social: Email: Other: | |
2023 Users benchmark | |||||
2023 Pageviews benchmark | |||||
2023 Downloads benchmark | |||||
2023 Traffic Sources benchmark |
Analysis:
Downloadable Content(2024)*
Downloadable Original Content Pieces | Downloads** (YTD) | Downloads 2024 | Downloads (2023) |
|---|---|---|---|
2023 Year In Review (Feb.) | |||
5G Super Blue Print White Paper (Dec. 23) | |||
Avid Think White Paper: Rise of Open Source in Networking (Nov. 23) | |||
AI White Paper | |||
Total (of all Downloads to date): | |||
2023 Benchmarks (per piece): |
Analysis:
General Email (2024)
LFN Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
|
Analysis:
ONE Summit Emails (2024)
ONE Summit Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
|
Paid Promos (2024)
Channel | Focus | Cost | Clicks | Cost per click | Conversions | Cost /conv | Impressions |
Google Ads | |||||||
Totals | |||||||
Google Ads | |||||||
Twitter Ads | |||||||
LinkedIn Ads | |||||||
Social Media (2024)
LFN Twitter | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | 2023 Total | |
Followers (total) | ||||||
New Followers | ||||||
% Growth | ||||||
Organic Impressions | ||||||
Profile visits | ||||||
Tweets | ||||||
LFN Linked In | Linked In | |||||
Followers (total) | ||||||
New Followers | ||||||
% Growth | ||||||
Impressions | ||||||
Updates/Posts | ||||||
Page Views |
Analysis: .
PR / AR / Comms (2023)
Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals | Benchmarks |
|---|---|---|---|---|---|---|
Press Releases | ||||||
Press Clips | ||||||
Aggregate Readership | ||||||
Briefings | ||||||
3rd Party Speaking Engagements |