MAC: Digital Marketing KPIs 2022

Owned by Brandon Wick
Last updated: Feb 07, 2023 by Jill Lovato
3 min read

LFN Webinar Series (2022)

LFN Webinars

Registrations

Live Attendees

Attendance Rate

YouTube Views

LFN Webinars

Registrations

Live Attendees

Attendance Rate

YouTube Views

Webinars TBD









Analysis: The presentation focus in Q1/Q2 was ONEEF. Webinars in 2022 are still TBD.

LFN Technical Events (2022)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Developer & Testing Forum (January)

392

525

134%*

92%

LFN Developer & Testing Forum (June)









LFN Developer & Testing Forum (November)









Totals Year to Date

392

525

134%*

92%

Benchmarks (per tech event)

392

525

134%*

92%

Analysis:

TBD

*Some people attended without filling in the registration form.

LFN Open Networking & Edge Events (2022)

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

LFN Events

Registrations

Live Attendees

Attendance Rate

Event Satisfaction 

Open Networking & Edge Executive Forum (April 12-14)

1,256

446

35%

TBD

ONE Summit (Nov. 15-16)









Totals Year to Date

1,256

446

35%

TBD

Benchmarks (ONE events)

1,256

446

35%

TBD

Analysis:

In the spring we held the Open Networking & Edge Executive Forum (ONEEF). This proved to be a versatile, effective format to share thought leadership from top LFN members and industry luminaries. The LFN technical events (LFN Developer & Testing Forums) continue to be an effective medium for technical community collaboration with 500+ attendees/registrations and a growing event satisfaction rating exceeding the 80% goal. Note: We are looking to rename/rebrand these events before the fall event.

Web (2022)

LFN Website

Q1 2022

Q2 2022

Q3 2022

2022 Complete Year

LFN Website

Q1 2022

Q2 2022

Q3 2022

2022 Complete Year

Users

5,901

5,044





Pageviews

12,744

12,067





Downloads

836

???





Traffic Sources

-Direct

-Referral

-Search





Q1 2021

Direct: 32%

Referral: 16%

Search: 38%

Social: 5%

Direct: 35%

Referral: 25%

Search: 37%

Social*: 3%







2021 Benchmarks (Users)







7,766

2021 Benchmarks (Pageviews)







14,821

2021 Benchmarks (Downloads)







1,451

Analysis: Website traffic has been trending down for a while and a new website launched on April 11, 2022. After an adjustment period, we expect the new site to exceed 2021 Benchmarks.

Note: 75% of social referrals come from LinkedIn, followed next by YouTube (13%) and then Twitter (6%).

Downloadable Content(2022)*

Downloadable Original Content Pieces

Downloads**

Downloadable Original Content Pieces

Downloads**

2021 Year In Review (Jan.)

480

Spark/ONAP User Story (Feb.)

286

Securing Open Source 5G from End to End (April)

??

Analysys Mason: Cloud Transformation  Benchmark Report (2021) (April)

12?

Netgate User Story (Aug.)



Aarna/ CapGemini 5GSBP User Story



Equinix /EMCO User Story



Orange/EMCO User Story



eBook: NaaS (IBM) (Nov.)



Aarna / TIGO ONAP User Story



Total (of all Downloads to date): 



2021 Benchmarks (per piece): 

157

*Note: This only includes downloadable content pieces from the LFN website produced/published in 2022. Does not include messaging docs, webpages, blogs, press releases, infographics, videos, etc.

**Download totals as of 7/25/22

Analysis: TBD

Email (2022)*

LFN Emails

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LFN Emails

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

LFN Newsletters / Special Sends

  1. Delivered

  2. Unique Opens

  3. Open Rate

  4. Total Clicks

1/12 Year In Review EBlast

  1. 43,180

  2. 10,783

  3. 25%

  4. 653

2/23: ONEEF Announce

  1. 42,924

  2. 8,038

  3. 19%

  4. 694



3/29: ONEEF Speaker Promo

  1. 42,834

  2. 7,086

  3. 17%

  4. 492



4/4: ONEEF Schedule Announce

  1. 42,677

  2. 9,666

  3. 23%

  4. 597

4/11: ONEEF Last Chance to Register

  1. 22,398

  2. 8,943

  3. 40%

  4. 497

4/28: LFN Q1 Newsletter

  1. 20,607

  2. 8.263

  3. 40%

  4. 396

5/16: DTF Reg

  1. 18.454

  2. 8,146

  3. 44%

  4. 256

5/25: DTF - Topic Proposals due

  1. 17,706

  2. 7,225

  3. 41%

  4. 98

6/22: LFN Member Update

  1. 90

  2. 43

  3. 48%

  4. 4

6/28: ONE Summit CFP

  1. 64.422

  2. 26.278

  3. 40%

  4. 401

7/12: ONE Summit CFP

  1. 64,422

  2. 26,278

  3. 41%

  4. 388

7/20: LFN Q2 Newsletter

  1. 15,301

  2. 6,795

  3. 44%

  4. 221

--

9/6: ONE Summit Session Schedule Live

  1. 57,337

  2. 22.951

  3. 40.05%

  4. 366

9/8: ONE Summit Early Bird Reg 

  1. 56,223

  2. 32,187

  3. 57%

  4. 291

9/28: ONE Summit Keynote announce

  1. 53,738

  2. 32,248

  3. 60%

  4. 263

10/11: ONE Summit Co-los

  1. 52.996

  2. 21,510

  3. 40.6%

  4. 310

10/19: ONE Summit - 5GSBP

  1. 52.284

  2. 20,849

  3. 40%

  4. 246

10/25: ONE Summit Alumni discount

  1. 3450

  2. 447

  3. .48%

  4. 30

11.1: ONE summit Virtual Viewing

  1. 51,422

  2. 21,135

  3. 41%

  4. 207

11/8: ONE Summit: Top Reasons

  1. 50,748

  2. 29,706

  3. 58%

  4. 296

11/14: ONE Summit EU promo

  1. 247

  2. 109

  3. 45%

  4. 5

11/14: ONE Summit - last chance

  1. 45,184

  2. 17,879

  3. 40%

  4. 236

12/14: LFN Q4 Newsletter

  1. 14,233

  2. 6317

  3. 44%

  4. 343

*Notes: (1) the current LFN Member list only has 90 subscribers, so we're investigating why and how this is so low. (2) Q2 stats pulled 7/25/22. 

Analysis: We continue to use the LFN Subscriber list (as well as other relevant lists like LF Edge, Magma, etc. for broader initiatives like ONE Summit) in Hubspot for quarterly newsletters and ad hoc promos of major initiatives (e.g. Year in Review, ONEEF).  the current LFN Member list only has 90 subscribers, so we're investigating why and how this is so low. Q2 stats pulled 7/25/22. 

Paid Promos (2022)

Channel

Focus

Cost

Clicks

Cost per click

Conversions

Cost /conv

Impressions

Meta

ONEEF

$1,237.66

277

$0.22

28

$44.20

88,880

Google Ads

ONEEF

$784.52

857

$1.09

13

$60.35

125,107

Totals

ONEEF

$2,022.18

1134

$0.56

41

$49.32

213,987

Google Ads 

ONE Summit CFP













Twitter Ads

ONE Summit CFP













LinkedIn Ads

ONE Summit CFP















ONE Summit CFP













































Social Media (2022)

Twitter

Twitter

Q1 2022

Q2 2022

Q3 2022

Q4 2022

2022 Total



Followers (total)

1472

1532

1604

1659

1659



New Followers

82

60

72

55

269



% Growth

5.5%

3%

4.7%

3.4%

8.1%



Mentions

54

75

47

79

255



Organic Impressions

14K

175K

14,057

27K

230K



Profile visits

5,375

9,226

6,395

4,785

25,781



Tweets

43

88

24

118

273

Linked In

Linked In

Q1 2022

 Q2 2022

Q3 2022

Q4 2022

2022 Total



Followers (total)

1119

1375

1450

1451

1451



New Followers

65

256

86

246

653



% Growth

--

293%

-66%

129%

129%



Organic Impressions

9,637

29,157

14,590

33.367

87,226



Updates/Posts

23

31

9

84

167



Page Views

360

755

399

828

2201

Analysis: LinkedIn saw a spike in activity & followers around ONEEF in Q2.

PR / AR / Comms (2022)

Activity

Q1

Q2

Q3

Q4

YTD Totals

Benchmarks

Activity

Q1

Q2

Q3

Q4

YTD Totals

Benchmarks

Press Releases

3

2









Press Clips













Aggregate Readership













Briefings













3rd Party Speaking Engagements













Analysis: TBD