MAC: Digital Marketing KPIs 2023
- Jill Lovato
- Pano Xinos
LFN Webinar Series (2023)
LFN Webinars | Registrations | Live Attendees | Attendance Rate | YouTube Views |
|---|---|---|---|---|
Webinars TBD |
LFN Technical Events (2023)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
LFN Developer & Testing Forum (February) | 92 | |||
LFN Developer & Testing Forum (June) | ||||
LFN Developer & Testing Forum (November) | ||||
Totals Year to Date | ||||
Benchmarks (per tech event) |
Analysis:
TBD
*Some people attended without filling in the registration form.
LFN Open Networking & Edge Events (2023)
LFN Events | Registrations | Live Attendees | Attendance Rate | Event Satisfaction |
|---|---|---|---|---|
OSRD (Vancouver) | 614 | |||
OSRD (Bilbao) | 423 | |||
OSRD (Shanghai) | 46 | 46 | ||
OSRD (Banglore) | ||||
Totals Year to Date | ||||
Benchmarks (ONE events) |
Analysis:
Web (2023)
LFN Website | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | 2023 Complete Year |
|---|---|---|---|---|---|
Users | 4532 (5955 sessions) | 2500 | 3400 | 5100 | 16,532 |
Pageviews | 9102 | 5661 | 15,982 | 27,769 | 60,730 |
Downloads | |||||
Traffic Sources | (Jan 1 - Apr 25, 2023) Direct: 1880 Referral: 1420 Search: 1895 Social: 217 Email: 81 Other: 303 (newsletter) | (April 26-June 30) Direct: 1100 Referral: 904 Search: 1700 Social: 118 Email: 36 Other: 99 | (June 1 - Sept. 30) Direct: 1300 Referral: 1200 Search: 2000 Social: 320 Email: 12 Other: 164 | (Oct. 1 - Dec 31) Direct: 2500 Referral: 1700 Search: 2900 Social: 393 Email: 64 Other: 197 | (Jan. 1 - Dec. 31) Direct: 6,780 Referral: 5,224 Search: 8,495 Social: 1,048 Email: 193 Other: 386 |
2022 Users benchmark | TBD | ||||
2022 Pageviews benchmark | TBD | ||||
2022 Downloads benchmark | TBD | ||||
2022 Traffic Sources benchmark | Direct: 6369 Referral: 3936 Search: 7910 Social: 936 Email: 974 Other: 8 (eventintel.com, tfir, lfnetworking.org) |
Analysis: Migration to GA in late April - earlier data no longer availble, so 2023 totals encompass GA numbers Apr-Dec + previously recorded Q1 numbers
Downloadable Content(2023)*
Downloadable Original Content Pieces | Downloads** (YTD) | Downloads 2023 | Downloads (2022) |
|---|---|---|---|
2022 Year In Review (Feb.) | 44 (as of 4/25) | 465* (as of 4/25) | |
NaaS E-book | 117 (as of 4/25) | 174 | |
5G Super Blue Print White Paper | |||
Avid Think White Paper: Rise of Open Source in Networking | |||
Total (of all Downloads to date): | |||
2022 Benchmarks (per piece): |
* 2023 predictions blog post for comparison
Analysis: Team fell short of new downloadable content in 2023, with the last two pieces published close to year-end. Not accounted for is a Nephio user srory, psoted to the Nephio site (to be cross-posted to LFN in 2024)
Email (2023)*
LFN Emails | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
LFN Newsletters / Special Sends
| D&TF promo (Feb 10)
| Q1 Newsletter (April 5) 1.11,012 2. 4467 3. 41% 4. 84 |
Analysis:
Paid Promos (2023)
Channel | Focus | Cost | Clicks | Cost per click | Conversions | Cost /conv | Impressions |
Google Ads | |||||||
Totals | |||||||
Google Ads | |||||||
Twitter Ads | |||||||
LinkedIn Ads | |||||||
Social Media (2023)
LFN Twitter | Q1 2023 | Q2 2023 | Q3 2023 | Q4 2023 | 2023 Total | |
Followers (total) | 1665 | |||||
New Followers | 21 | |||||
% Growth | .4% | |||||
Organic Impressions | 6330 | |||||
Profile visits | 434 | |||||
Tweets | 34 | |||||
LFN Linked In | Linked In | |||||
Followers (total) | 1529 | |||||
New Followers | 132 | |||||
% Growth | 37% | |||||
Impressions | 20,804 | |||||
Updates/Posts | 57 | |||||
Page Views | 452 |
Analysis: .
PR / AR / Comms (2023)
Activity | Q1 | Q2 | Q3 | Q4 | YTD Totals | Benchmarks |
|---|---|---|---|---|---|---|
Press Releases | 2 | |||||
Press Clips | ||||||
Aggregate Readership | ||||||
Briefings | 5 | |||||
3rd Party Speaking Engagements | 4 |