2021-01-08 Marketing Meeting Agenda/Notes

Owned by Brandon Wick
Last updated: Jan 11, 2021
2 min read

Agenda:

  • Launch Event

  • Slide Decks

  • Launch Quotes

  • Website

  • Anuket Recruiting

  • OVP Branding Evolution

Launch Event

Revised Speaker Line Up (Heather) See the new Launch Event Page: https://lf-networking.atlassian.net/wiki/x/l4bm 

Slide Decks

New PPT Slide Template Available here: https://drive.google.com/drive/folders/1ksw-LeMQnAyJCze9VAVxn9lXZ4s-VjvN?usp=sharing

Decks Required:

  • Welcome Deck

  • Operator / Biz Deck

  • Project / Technical Deck

  • Press Deck

  • Master Pitch Deck (a combo of all) ONGOING

Launch Quotes

Quotes needed for:

  • Press Release

    • What's the attention grabber?

  • Website

  • Slide Decks

Bob is leading the outreach to key community members / executives for supporting quotes. Currently have 2 quotes: Beth and Al.

Adding quotes as they come in to this shared doc: https://docs.google.com/document/d/1AgzoNW8XsGdy8LdCNH2IqDmNWwsKNw_Nb22vRihi6IQ/edit 

Website

Being built now

Will provide word doc for copy review editing

Anuket Recruiting

  • Make recruiting a project priority for 2021

  • Enlist Anuket participant help to Cross-promote Launch

  • We should leverage the launch of Anuket to kickstart a new project recruitment effort (Operator Deck Business Value Prop)

  • Hold an Anuket AMA (ask me anything) at the February Tech Event (Promote during launch)

  • Welcome any and all Anuket questions at the new email alias info@anuket.io

  • Review Anuket Registrations for 1:1 to develop target list (e.g. Tier 2 telcos)

  • Review target list within Anuket participants to identify further contacts/relationships

  • Reach out to target with offer of one 60 minute exploratory call with Heather, Mike Woster, and 1 Service Provider participant volunteer

  • Phase 2: Further integrate Anuket into OVP and LFN Landscape, e.g. Infra, VNF, Labs, CNF badges (Reqs badge?)

OVP Brand Evolution

Need to enlist the Anuket MWG to develop a position on OVP Brand Evolution. Post Launch, OPNFV brand will be largely defunct. Need a proposal for the community to respond to. 

Initial Recommendation: Translate OVP into AVP (and build other project/org support (e.g. ONAP, CNCF, GSMA) into supporting messaging.