2021 LFN Strategy Workshop 091021
- Brandon Wick
Supporting Documents
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Brandon ran through the updated presentation and facilitated a discussion. Main points:
Consider incorporating the term "consumption" where appropriate.
We don’t control deployments, but we remove barriers and celebrate success.
For the 5G SBP, ensure a clear purpose. Try to define it.
For any asset we create, make sure that's easy to understand, use, and share.
Our messaging has been approved, now we need to start using it in the relevant places and translate into campaigns.
Consider using a common denominator for messaging. What’s the one thing we want for people to take away? Tie to a major industry event to make more impactful, e.g. US order on cybersecurity.
Use literal messaging where appropriate, but use the tone throughout.
Slide 6:
Preferred tagline: "Digital transformation through 5G collaboration" but consider using periods, e.g. "Digital Transformation. Achieved through 5G Collaboration" or "5G Collaboration. Digital Transformation Achieved."
Middle sentence in the Elevator pitch is a mouthful, streamline and use the word consume (e.g. "LS: Can rely on a consume a breadth of commercial offerings." (and maybe accelerate, achieve, or de facto standard). Keep "Center of Gravity".
Current version: “Open source technology is the only viable path to truly scale software for the 5G ecosystem. LF Networking is a broad industry coalition comprising the center of gravity for the leading edge development of commercially-ready ecosystem offerings delivering what no single company could accomplish their own. Networking digital transformation is a right, not a privilege. We make it so. Join us.”
Infographic:
Do we need an infographic(s)/open pager for ONE Summit?
1st priority is to ensure we use the new messaging and map out all the locations.
Any visual would need to be easily consumable, sharable, and consistent with our messaging. Brandon to draft up an outline by the next meeting.
Volunteers Needed:
Executive level slides: Lindsey (with Heather)
Messaging throughout other presentations: Bob (with Heather)
Social Media: Lindsey (with Jill)
Website evolution/portal/landing page: Neal (with Brandon)
Thank you fo helping out!
Note: We're updating the call series to be weekly until ONE Summit
Additional MAC members are encouraged to join the group at anytime, please email bwick@linucfoundation.org.